Companies who want to gain customers online need to have both a professional modern company website but also an active social media presence. Out of all internet users 67% are using social networks. Social media can make it possible for a businessperson to not only engage with potential customers but also communicate with those who have done business with the company in the past.
However, the fact that there are so many social media sites to choose from can make creating a social media presence quite overwhelming. Anyone who runs a small business is likely to be extremely busy and will not have the time or even the desire to regularly update numerous social media accounts. Thankfully, most businesses only need to use a few social media sites and ignore the rest. Following are some tips on how a small business owner can choose the social media networks that are best for him or her personally.
1. Business Type
An important factor to consider when choosing which social networks to use is your business type.
- Being that that have the largest audience, almost all businesses should consider an account on Facebook and Twitter. Customers have an expectation that if you are a legitimate company, you know how to properly market yourself online.
- Freelancers and entrepreneurs such as accountants, content writers, tutors, consultants and realtors are promoting themselves instead of a company. Because of this, they might find that having a LinkedIn account and Twitter account is effective.
- YouTube is another great site to consider if you have many video assets. Utilizing this channel with good keyword optimization could land you on first page placement on Google, among the regular website listings.
- Consider demographics as well. Companies catering to women may want to consider opening a Pinterest account. This picture sharing site is quite popular with many women and can help a company increase traffic and reach its target audience in a friendly manner.
2. Time and Resources Available
A business owner should also consider just how much time he or she can invest in updating social media. While a YouTube or LinkedIn account does not have to be regularly as often, most forms of social media are time consuming to work with and a busy business owner should realize this before opening an account on any social media site. The last thing you want your customers to see is a stale social media presence.
Using the right social networking sites can provide a business with a much needed online boost. However, opening too many accounts is almost always counterproductive. A wise businessperson should consider the options and only choose the accounts that provide the greatest benefits.