Your Customers Request a Website Redesign

Posted: May 4, 2013

Your Customers Request a Website Redesign

Website design trends change constantly

One of the things we do when we meet a new client is evaluate their current website. First, from a design perspective as design trends change over time. Most of our clients’ customers are not creative directors, but if we told them “the website was designed like 1995″, they’d all know exactly what we were talking about. It’s analogous to looking at cars on the road. Without seeing the name or brand of the car, customers can quickly identify if that car was made this year, 5 years ago, or 25 years ago because of the way it’s designed. Therefore, we sometimes recommend a design overhaul that ensures our clients’ brands are relevant, modern, and professional.

Website development limits who can update your website

The second thing we look for in a clients’ website is how it’s been developed. A common theme with business owners is the lack of time to update the website. The reason being is website development requires certain skills. There is a task to be able to access the files, which requires knowledge of FTP programs. There is a task to be able to read the files, which requires HTML, PHP, or ASP programming knowledge. There is a task to add custom animation and styling, which requires JavaScript and CSS. If we also bring the need to develop for mobile devices into the mix, it gets even more complicated.

The business owner usually can’t do it alone

Even our tech-savy business owners start themselves by doing all of the work of buying a domain, hosting it, designing a website, developing the pages, and finally adding content. After a few weeks or months, the task of updating the content gets de-prioritized. Unlike some of other functions of business, delegating website updates can only be given to those who have the skills mentioned above. Most first hires are not webmasters, unless the business is an online retailer, so the websites sits there untouched for years.

Website frequency of updates affects SEO

An unchanging website also has search engine optimization (SEO) implications. Google and Bing (and other search engines that always follow their lead) are prioritizing recent content over dated content. Meaning, a social media post that addresses an exact topic that is recently trending in the world is shown at the top of the search engines. A web page addressing that same topic that was updated six years ago is pushed to the second, third, forth, or fifth page. This means that if you want to have your website and its content rank higher in the search engines, and we all know higher rankings means more traffic, then you need to make sure it’s updated constantly. This is the exact reason why blogging is recommended so often. It’s simply because it gets clients on a regular cadence of adding new and fresh content to their website.

The CMS that powers your website could be everything

We recommend a modern and easy-to-update content management system (CMS) that allows anyone on our clients’ staff to be able to add new content, media, and pages to your website. If the need for programming knowledge gets stripped away, the website will receive more attention and therefore deliver greater results. We also encourage our clients to lean on us as their ongoing webmaster if they don’t have that staff member or if they’re a one-man-show.

Summary of To-Dos for Your Website:

  1. Update the design of your website to reflect today’s modern design trends. This will enhance your brand and encourage all generations to do business with you.
  2. Overhaul the content management system (CMS) your website foundation is developed on. Make it easy-to-update for anyone at your company.
  3. Commit to regular updates of new content. Show search engine spiders that if they come back tomorrow or next week, they’ll have something new to index.

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